Development is key.
IG Reels & Tik Toks have revolutionized content creation and personal expression within social media. For individual creators, these short form videos are often times about expressing their personal brands. But with the world at our fingertips, where do we even start?
Daunting is an understatement when it comes to short form video. What do I start with? How do I create videos with quality like the ones I see on my feed?
These are the questions I asked myself over and over again. The truth is, your starting point isn’t necessarily as important as you think it is. What is important is the act of starting itself.
That’s the key. Throw things at the wall. See what sticks. No one remembers what they saw on social media the day prior. Don’t fret about not having a perfect feed or an extremely well defined brand. Try things. Then regroup. That being said- it is easy to fall off the wagon just perpetually throwing things at the wall.
We will take you through a step by step process organizing when and what you should be posting. Throw things at the wall & then let us help you organize what’s on the wall. What is working? What isn’t? What softwares should you be using? How often should you be posting? What time should you post?
These are questions we want to help you answer at GoldTree. Development is an important process in the creation of short form videos. You have to try things to start. Although without developing an eventual plan of attack you will be dead in the water.
Development is complete. you have a plan of attack down. Now how do you shoot these videos properly? When going down the cinematic route there are a few things you’ll need to learn. We can divide these up into 2 categories. Technical & Conceptual.
Technical- Lighting (Pt. 1) Camera, Lenses, Editing and Applications..
Conceptual- Length Trending AudioLighting (Pt. 2) CompositionReel TypeShooting Alone
Getting started is the hardest part for most people. If you’re anything like me, you can plan all day long but actually shooting the damn thing can feel like a mountain to climb. The production course will equip you with the knowledge you need to start pushing out your brands content.
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